US Markets Loading H M S In the news. Richard Feloni and Tat Bellamy Walker. Ben Silbermann is the CEO and cofounder of Pinterest, which, according to a new eMarketer report , surpassed Snapchat in users in In , Silbermann said every user had his cellphone number on an episode of BI's podcast "This is Success.
Click here for more BI Prime content. Get a daily selection of our top stories based on your reading preferences. Loading Something is loading. Email address. Sign up for notifications from Insider! Stay up to date with what you want to know. Additional comments. Email optional. The iPad version, meanwhile, includes an embedded, Pinterest-centric web browser, as well as a shortcut that allows users to view any other items that have been pinned from a given page. Both Android and iOS apps offer essentially the same functionality, enabling users to pin and re-pin content, browse categories, and follow other users from their mobile devices.
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Cybersecurity Mobile Policy Privacy Scooters. Phones Laptops Headphones Cameras. Tablets Smartwatches Speakers Drones. Accessories Buying Guides How-tos Deals. Health Energy Environment. YouTube Instagram Adobe. Log out. US Markets Loading H M S In the news. Nicholas Carlson. Taking a cue from Gilt Groupe, Pinterest makes new users request an invitation to join. You have to ask to belong. A couple days later, you get this brilliant email — an invitation. What's smart about it?
Leveraging Facebook Connect means new users won't get bogged down in filling out tons of forms. The Facebook screens also give Pinterest another chance to tell you what you're signing up for. It also means Pinterest can use the user's photo right away. Why this is smart: It made me feel like I already belong. There's me! Next Pinterest asks new users to ID their favorite topics.
With those categories in mind, Pinterest automatically sets the new users up with a bunch of accounts to follow. This is smart because too many social sites start users with a blank page. Next Pinterest asks you to describe how you'll be contributing to the site. It provides suggestions. Pinterest uses the sign-up process to teach new users 1 how to use the site 2 what kind of users they should be.
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